Corporate Culture and Health Policy

Strengthening Potential

The motivation, creativity and flexibility potential of employees is tapped by means of workplace health promotion, health and personality-promoting work design, occupational safety and health as well as a company's environmental and quality management.

Activities of a corporate culture based on partnership and the company health policy are therefore investments in the future of a company. They help to retain the competitiveness in the long term by building up and maintaining an innovative human potential.

Strenghtening Potential

Activities of a corporate culture based on partnership and the company health policy are therefore investments in the future of a company. They help to retain the competitiveness in the long term by building up and maintaining an innovative human potential.

The corporate culture embraces the key values and traditions of a company and determines what is regarded as important and correct. It is based on partnership when the employees participate both in decision-making and in the economic result of the company.

Corporate Culture Based on Partnership

A corporate culture based on partnership is characterised by openness, mutual respect and trust in everyday working life. One essential element of a corporate culture based on partnership is health and personality-promoting work design.

A corporate culture based on partnership is, at the same time, a basic condition for an exemplary company health policy.

Corporate Health Policy

This comprises all activities to maintain and improve health at the workplace. 'Health' is understood here as a management task and not as a limited responsibility of individual company disciplines.

Health at the workplace can only arise if all company players combine forces and interact. In addition to executives and representatives from the human resources and social affairs department, what is also called for are experts to proficiently design services and production tasks. They work closely together with those responsible in the fields of occupational safety and health and environmental protection, workplace health promotion and quality management.

The company health policy creates the basic conditions for healthy working conditions and health-promoting behaviour of the employees by means of healthy work design, employee participation and trend-setting concepts for staff development.

These include the following topics which the members of the Enterprise for Health have set themselves as key activities:

  • Development of a corporate culture based on partnership
  • Health and personality-promoting design of work and its environment
  • Working time organisation and new organisational forms of work
  • Knowledge management - future strategy of how the company deals with knowledge and information
  • Development of individual health competence of the employees
  • Healthy work design for older employees
  • Work-life balance / Transitions within working life and transitions into and out of working life
  • Social responsibility of companies in the neighbourhood and society
  • Integration of all the aspects mentioned into management systems and HR management.

What role does health play at the workplace?

Healthy working conditions derived from a corporate culture based on partnership not only make a crucial contribution to the health of the employees but they also govern the economic success of a company. For it is only with a highly motivated and healthy workforce that companies can survive against competition in the long term: The employees are the key potential for the development of innovative products and services and play a decisive role in customer satisfaction.

Working conditions which are detrimental to health represent a major cost factor for companies and society. A large part of these costs can be axed through a forward-looking company health policy.

Finally, healthy working conditions clearly contribute to improving the population's health and therefore reduce necessary health expenditure. As a result, the wage ancillary costs of the companies can be reduced and the value added increased.

"A healthy and health-promoting work designis the key to healthy companies and corporate cultures based on partnership. The know-how for this is available: Workflows and tasks are to be designed so that they are as complete as possible, i. e. they include executing and planning/controlling elements; autonomous teams are suitable in many sectors of production and in the provision of services from the viewpoint of health promotion and as regards business management requirements."

Prof. Dr. Eberhard Ulich, Scientific Advisor of the EfH Network

"The discussion on corporate culture also has an ethical dimension, which is characterised by two poles. At the one end of the spectrum there is the paradigm of the personal responsibility of every individual for his living conditions and thus also for his health. At the other end is the paradigm of solidarity emphasising the responsibility of the community."

Prof. Dr. Jean-François Caillard, Scientific Advisor of the EfH Network


Business Case
It is undisputed that a corporate culture based on partnership and company health policy make important contributions towards achieving a company's economic objectives.


Demographic Change
The working population in many European countries is becoming increasingly older with serious consequences for the efficiency of companies.


Work-Life Balance
Nowadays, more than ever before companies must examine issues surrounding work-life balance.


Globalisation, demographic and social developments require continuous changes in enterprises.


Mental Health & Leadership
Work-related stress now represents one of the greatest occupational health problems in the European Union.


Flexible Work
The flexibilisation of work is one of the most pronounced consequences of the structural changes in the world of work.


Knowledge Management & Lifelong Learning
"Knowledge management" and "lifelong learning" are indicative of the increasing importance accorded to the production and dissemination of knowledge in the developed economies.


Healthy Lifestyle and Corporate Culture
Lifestyle-related behaviours such as diet, physical activity, tobacco use and stress exert a strong influence on health and well-being.


The Future Challenges for Business Excellence
The challenges Europe ist confronted with force us to rethink how we live and work.


Healthy Corporate Cultures in Times of Crisis
Workplace Health Promotion in a Crisis: Time to Invest, not Divest...

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